correctly designed display will increase sales significantly

we have done some study among some of our outlets and correctly displayed products with may increase our sales up to 50% more. see photo below, photo 1, display polar bottle on regular display table in one of our department store retail outlet and photo 2 is the new display. within 1 month of changing the display sales went up 50% more.

photo 1

photo 2

create a uniquely different point of sales

how do you make ordirnary product outstanding? create uniquely different point of sales. getting customers attention is very hard because there are so many other brands in the market. invest in your pos and place your product in the most high foot traffic area

add fun to your products

visual image represent thousands word. there are thousand of way to present your product to the market. if suitable add fun to it.

by macindo distributor in indonesia

choosing appropriate local celebrities will increase your branding significantly

below is the example of our local celebrities program. we arranged cherrybelle group photo shoots at professional local studio with our ice-watch white collection for end of year seasons/christmas even. this program we then launch nationwide in indonesia. from previous market data from google analytic we found that the hit rates for our sites branding can go up to 100%, very successful. many local celebrities has hundred of thousands of fanatic followers, therefore we must evaluate whether our products are properly targeted for the segment.

shuffle up your products at channel

how do you get your channels attention? shuffle your product up all the time and every time. i am well know with this saying with my marketing team "give me 5 minutes with your channel and i know the market share of your products with that channel' how can i tell? well it's simple, because its obvious "if you can't win the channel mind share, you can not win the market share". so have a continuous effort to advertise to your channels, educate them, update them and let them believe that your products are the best.

we send epostcard such as below to our channel regularly, and it updates new models, new design and keep them updated with our brand and our products. shuffle it up always, and let the competitors brand get buried down.

introduce your channels with product preview early before you sell them

polar half twist light is not a new product in usa, but for indonesian market it is a new product. we introduce new produce early, before we order them and for sure before the product arrive. this will allow market and channels to give feedback about what are their concerns, whether display, color or whatever that may create barriers to market success. get your product sample early, assign a channel visit schedules among your sales reps, take orders first, write feedback and review it. this strategy will increase your distribution success by minimal 50% or more.

execute strong brand identity always - macindo sigg shop ini shop at seibu department store at grand indonesia

macindo focus on presenting our principal brand very strongly in the indonesian market. we give consistent color, branding and everything about the brand identity to the closest detail. if we are serious in presenting the products, the customers can feel it and it will make them buy without hesitation. this is important market execution in action.

celebrate your product with strong local celebrities

macindo signed up with famous local girl pop group in indonesia cherrybelle for ice-watch products. "cherrybelle group is very adorable and suitable for ice-watch products, they are colorful, they are lively and they present the best color in life" said santoso suratso, macindo managing director. the influence of celebrities can not be underestimated, since the agreement ice-watch brand awareness has increase over 200% domestically and this will result in significant sales increase.

reward your ad readers

macindo give away POLAR bottle to 30 winners to those who participated in our friend to friend program. instead of we pay money to media to advertise for us, we pay our readers. the result was phenomenon success, our epostcard was seen by over 100.000 peoples. amazing.

here's are the lucky 30 winners for our last program:

always use social media sites

facebook, flickr, blog are some of many other useful tools on the web. these functions like a net on the web to capture audience and increase your brand awareness. use them intensively, have one person in charge for social media and web existence for all your company products. create various stories related to the products that you distribute. consistently and periodically.

Reminder epostcard for customers to buy our product: SIGG

Get new water bottle for your kids - contact macindo marketing

manage your email database

marketing and distribution must have a email system that effectively contact customers regularly. each email must be categorized based on the type of business relationship (commonly : customer, supplier, lobby, press, etc). once you have strong emails database you are set for success as any new product or service that you offer can easily be communicated fast and cheap.

our latest epostcard for the channel:

channel seeding strategy

back in march this year, we are appointed as sole distributor for POLAR Bottle USA, it's simply a water bottle for people who enjoy bicycle.

one month before the goods arrived we have executed seeding strategy to our channels:

what are seeding strategy?

1. start sending epostcard about our POLAR products to person in charge in channels;

2. making seed calls at retail outlets - asking about POLAR bottle;

3. send by email a comprehensive business presentation about POLAR bottle to channel PIC;

before our good arrived, we have successfully opened about 40 retail outlets. as of end of august 2011, we have over 100 retail outlets selling POLAR bottle. that is right just for simple product of water bottle.

to develop your channel successfully its critical that you win their mind share first before launching your products, this is key to seeding strategy

our target is to have 400 retail outlet before the end of 2011.

shuffle strategy. send epostcard regularly to your channels

epostcard for Ice-Watch on Indonesia independence day.

macindo sends epostcard to our channels and customers twice a week to increase brand awareness and product updates consistently. this will allow your channels more aware of your brands.

channel segment in indonesia market

there are different types of channels in indonesia but mostly divided into the following group:
1. department stores
2. independent stores
3. mass market channels
4. organized channels
5. catalog and internet sales channels

macindo covers and penetrated all 5 channels segment effectively depending on the product characters

MDM Digital Marketing

“In Indonesia, so many companies still do marketing and advertising the same old way, it’s like email and internet still does not exist; this is truly no longer effective. To prosper, now companies have to look at digital marketing” ~ Santoso Suratso, Managing Director

macindo introduce macindo MDM email services

how do you reach customers effectively and cheaply? this is the golden question any distributor or marketer ask. we discover this by accident.


MDM E-Mail ServicesDigital Marketing
New Most Effective Way to Reach Millions of Indonesian Customers


MDMStory

I started MDM Digital Marketing by accident in 2008 financial crisis. At that time as Kodak digital camera distributor in Indonesia, we had many older stock to clear and it was very difficult to sell these older models to dealers.We had ten of thousands of customer warranty cards every month for registration with complete emails address, HP and name from our 20 years of business operation. I told my team let’s use these emails! We did the first E-mail blast and we sold over 400 Kodak digital cameras in just 4 days. Our showroom were so crowded, I was totally shocked.From my 20 years experience in marketing and distribution, I have never seen anything work so well, so effective and so fast! Just amazing! I realized from that moment that digital marketing is the critical success factor for any future companies to survive.

~ Santoso Suratso, Chief -MDM

ice-watch at central park mall

ice-watch shop-in-shop at central park, jakarta. we use different color display tower (green, orange, white and purple) and nice build in light at counter to make our brand more outstanding.

reducing your price without damaging your brand

one of most effective way to reduce price without damaging customer perception on your brand is by giving short term rebate. this is a good strategy to reduce short term inventory or similar requirement without putting the product on sale.

ice-watch store at galaxy mall surabaya

prime location (e.g by escalator) is very important. the goal is to capture maximum foot traffic around the area which increases your product being seen and sold.

e-postcard to reach maximum customers

one most effective way to reach your customers is by sending them e-postcard. make sure the list is opt-in list and provide a way for customer to unsub from you (this is required). below is our christian audigier watch e-postcard to inform customer of our product, brand and new outlet location.