Friday, September 23, 2011

always use social media sites

facebook, flickr, blog are some of many other useful tools on the web. these functions like a net on the web to capture audience and increase your brand awareness. use them intensively, have one person in charge for social media and web existence for all your company products. create various stories related to the products that you distribute. consistently and periodically.

Reminder epostcard for customers to buy our product: SIGG
Get new water bottle for your kids - contact macindo marketing

Sunday, September 11, 2011

manage your email database

marketing and distribution must have a email system that effectively contact customers regularly. each email must be categorized based on the type of business relationship (commonly : customer, supplier, lobby, press, etc). once you have strong emails database you are set for success as any new product or service that you offer can easily be communicated fast and cheap.

our latest epostcard for the channel:

Friday, September 02, 2011

channel seeding strategy

back in march this year, we are appointed as sole distributor for POLAR Bottle USA, it's simply a water bottle for people who enjoy bicycle.



one month before the goods arrived we have executed seeding strategy to our channels:

what are seeding strategy?
1. start sending epostcard about our POLAR products to person in charge in channels;
2. making seed calls at retail outlets - asking about POLAR bottle;
3. send by email a comprehensive business presentation about POLAR bottle to channel PIC;

before our good arrived, we have successfully opened about 40 retail outlets. as of end of august 2011, we have over 100 retail outlets selling POLAR bottle. that is right just for simple product of water bottle.

to develop your channel successfully its critical that you win their mind share first before launching your products, this is key to seeding strategy

our target is to have 400 retail outlet before the end of 2011.