Thursday, November 03, 2011

introduce your channels with product preview early before you sell them

polar half twist light is not a new product in usa, but for indonesian market it is a new product. we introduce new produce early, before we order them and for sure before the product arrive. this will allow market and channels to give feedback about what are their concerns, whether display, color or whatever that may create barriers to market success. get your product sample early, assign a channel visit schedules among your sales reps, take orders first, write feedback and review it. this strategy will increase your distribution success by minimal 50% or more.