how do you get your channels attention? shuffle your product up all the time and every time. i am well know with this saying with my marketing team "give me 5 minutes with your channel and i know the market share of your products with that channel' how can i tell? well it's simple, because its obvious "if you can't win the channel mind share, you can not win the market share". so have a continuous effort to advertise to your channels, educate them, update them and let them believe that your products are the best.
we send epostcard such as below to our channel regularly, and it updates new models, new design and keep them updated with our brand and our products. shuffle it up always, and let the competitors brand get buried down.