correctly designed display will increase sales significantly

we have done some study among some of our outlets and correctly displayed products with may increase our sales up to 50% more. see photo below, photo 1, display polar bottle on regular display table in one of our department store retail outlet and photo 2 is the new display. within 1 month of changing the display sales went up 50% more.

photo 1

photo 2

create a uniquely different point of sales

how do you make ordirnary product outstanding? create uniquely different point of sales. getting customers attention is very hard because there are so many other brands in the market. invest in your pos and place your product in the most high foot traffic area

add fun to your products

visual image represent thousands word. there are thousand of way to present your product to the market. if suitable add fun to it.

by macindo distributor in indonesia

choosing appropriate local celebrities will increase your branding significantly

below is the example of our local celebrities program. we arranged cherrybelle group photo shoots at professional local studio with our ice-watch white collection for end of year seasons/christmas even. this program we then launch nationwide in indonesia. from previous market data from google analytic we found that the hit rates for our sites branding can go up to 100%, very successful. many local celebrities has hundred of thousands of fanatic followers, therefore we must evaluate whether our products are properly targeted for the segment.

shuffle up your products at channel

how do you get your channels attention? shuffle your product up all the time and every time. i am well know with this saying with my marketing team "give me 5 minutes with your channel and i know the market share of your products with that channel' how can i tell? well it's simple, because its obvious "if you can't win the channel mind share, you can not win the market share". so have a continuous effort to advertise to your channels, educate them, update them and let them believe that your products are the best.

we send epostcard such as below to our channel regularly, and it updates new models, new design and keep them updated with our brand and our products. shuffle it up always, and let the competitors brand get buried down.

introduce your channels with product preview early before you sell them

polar half twist light is not a new product in usa, but for indonesian market it is a new product. we introduce new produce early, before we order them and for sure before the product arrive. this will allow market and channels to give feedback about what are their concerns, whether display, color or whatever that may create barriers to market success. get your product sample early, assign a channel visit schedules among your sales reps, take orders first, write feedback and review it. this strategy will increase your distribution success by minimal 50% or more.