Wednesday, August 31, 2011

shuffle strategy. send epostcard regularly to your channels

epostcard for Ice-Watch on Indonesia independence day.
macindo sends epostcard to our channels and customers twice a week to increase brand awareness and product updates consistently. this will allow your channels more aware of your brands.

channel segment in indonesia market


there are different types of channels in indonesia but mostly divided into the following group:
1. department stores
2. independent stores
3. mass market channels
4. organized channels
5. catalog and internet sales channels

macindo covers and penetrated all 5 channels segment effectively depending on the product characters

MDM Digital Marketing



“In Indonesia, so many companies still do marketing and advertising the same old way, it’s like email and internet still does not exist; this is truly no longer effective. To prosper, now companies have to look at digital marketing” ~ Santoso Suratso, Managing Director

macindo introduce macindo MDM email services

how do you reach customers effectively and cheaply? this is the golden question any distributor or marketer ask. we discover this by accident.


MDM E-Mail ServicesDigital Marketing
New Most Effective Way to Reach Millions of Indonesian Customers


MDMStory

I started MDM Digital Marketing by accident in 2008 financial crisis. At that time as Kodak digital camera distributor in Indonesia, we had many older stock to clear and it was very difficult to sell these older models to dealers.We had ten of thousands of customer warranty cards every month for registration with complete emails address, HP and name from our 20 years of business operation. I told my team let’s use these emails! We did the first E-mail blast and we sold over 400 Kodak digital cameras in just 4 days. Our showroom were so crowded, I was totally shocked.From my 20 years experience in marketing and distribution, I have never seen anything work so well, so effective and so fast! Just amazing! I realized from that moment that digital marketing is the critical success factor for any future companies to survive.

~ Santoso Suratso, Chief -MDM