shuffle strategy. send epostcard regularly to your channels

epostcard for Ice-Watch on Indonesia independence day.

macindo sends epostcard to our channels and customers twice a week to increase brand awareness and product updates consistently. this will allow your channels more aware of your brands.

channel segment in indonesia market

there are different types of channels in indonesia but mostly divided into the following group:
1. department stores
2. independent stores
3. mass market channels
4. organized channels
5. catalog and internet sales channels

macindo covers and penetrated all 5 channels segment effectively depending on the product characters

MDM Digital Marketing

“In Indonesia, so many companies still do marketing and advertising the same old way, it’s like email and internet still does not exist; this is truly no longer effective. To prosper, now companies have to look at digital marketing” ~ Santoso Suratso, Managing Director

macindo introduce macindo MDM email services

how do you reach customers effectively and cheaply? this is the golden question any distributor or marketer ask. we discover this by accident.


MDM E-Mail ServicesDigital Marketing
New Most Effective Way to Reach Millions of Indonesian Customers


MDMStory

I started MDM Digital Marketing by accident in 2008 financial crisis. At that time as Kodak digital camera distributor in Indonesia, we had many older stock to clear and it was very difficult to sell these older models to dealers.We had ten of thousands of customer warranty cards every month for registration with complete emails address, HP and name from our 20 years of business operation. I told my team let’s use these emails! We did the first E-mail blast and we sold over 400 Kodak digital cameras in just 4 days. Our showroom were so crowded, I was totally shocked.From my 20 years experience in marketing and distribution, I have never seen anything work so well, so effective and so fast! Just amazing! I realized from that moment that digital marketing is the critical success factor for any future companies to survive.

~ Santoso Suratso, Chief -MDM

ice-watch at central park mall

ice-watch shop-in-shop at central park, jakarta. we use different color display tower (green, orange, white and purple) and nice build in light at counter to make our brand more outstanding.

reducing your price without damaging your brand

one of most effective way to reduce price without damaging customer perception on your brand is by giving short term rebate. this is a good strategy to reduce short term inventory or similar requirement without putting the product on sale.

ice-watch store at galaxy mall surabaya

prime location (e.g by escalator) is very important. the goal is to capture maximum foot traffic around the area which increases your product being seen and sold.

e-postcard to reach maximum customers

one most effective way to reach your customers is by sending them e-postcard. make sure the list is opt-in list and provide a way for customer to unsub from you (this is required). below is our christian audigier watch e-postcard to inform customer of our product, brand and new outlet location.

ice-watch shop with trainned promotor

spg/m (sales promotion staffs) are very important part of your customer experience, we create program t@s (traning at shop) where our trainer would brief our spg/m on attitute, product, pricing and sales closing.

Distributing in a country of 220 million people and 13 thousand islands

macindo (PT. Macindo Swadesi) is a marketing and distribution company established in 1991, we focus on life style products for Indonesian market. our products available nationwide at over 400 retailers.