macindo signed up with famous local girl pop group in indonesia cherrybelle for ice-watch products. "cherrybelle group is very adorable and suitable for ice-watch products, they are colorful, they are lively and they present the best color in life" said santoso suratso, macindo managing director. the influence of celebrities can not be underestimated, since the agreement ice-watch brand awareness has increase over 200% domestically and this will result in significant sales increase.